Working in digital marketing entails promoting products or services using different online channels. You can specialize in social media or search engine optimization (SEO) by implementing strategies that allow websites to be highly ranked in Google searches and draw more visitors.
Collaboration skills are essential as the role is often a team-based one. You could be working on projects with copywriters, designers or animators. You could also be asked to study your client’s competitors as this will help you determine which advertising strategies are most effective for their business. Your duties will probably include making plans for campaigns, consulting with clients, researching potential new digital marketing techniques and overseeing the performance of existing strategies to ensure they’re delivering good value for money.
You might find yourself working on short-term contracts with business owners who need assistance in developing their brand or advertising campaigns. You can also handle long-term projects on behalf of a marketing agency. You might be able to develop and manage their social media presence, or oversee their website analytics.
You’ll be a good fit for a career in digital marketing if you are empathetic and can put yourself into the shoes of your clients in order to understand their requirements, challenges and desires. Being flexible and able to adapt and take feedback are important qualities too, as digital marketing is always evolving which means you have to stay ahead of the technological advancements. As you gain experience, you may decide to become a digital marketing manager or pursue an executive position.
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